NODWIN Gaming Acquires 10% Stake In Rusk Media

NODWIN Gaming has acquired a 10% stake in the digital content IP media network Rusk Media, as part of its expansion into the Indian esports ecosystem. With this investment in Rusk Media, NODWIN Gaming aims to deepen and widen its portfolio of content IPs, something its been focused on since its spending spree began in March.

“As a leader of esports in the South Asian region, we aim to eventually have a significant presence across the entire ecosystem in this sector,” said Akshat Rathee, Managing Director of NODWIN Gaming. “Through our investment in Rusk Media, we aim to take further steps in the massification of esports and gaming by creating entertainment-first gaming IPs for the Gen-Z.”

Rusk Media, the Gen-Z first digital content IP network, offers content for audiences in the 15-25 age group with a focus on equal viewership across genders. NODWIN Gaming expects to massify entertainment-first gaming and esports content in the country through this association while enabling media platforms to have access to content that the Gen-Z cohort is looking for, it said in a statement.

NODWIN Gaming is the material subsidiary of Nazara Technologies Limited. It acquired the gaming and adjacent IP businesses of OML Entertainment recently. It has a presence in India, as well as across emerging and developed global markets such as Africa and North America.

(All information was provided by The Financial Express)

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