KRAFTON Inc. Launches “Game Responsibly” Campaign To Promote Responsible Gaming Habits

South Korean video game developer KRAFTON Inc. has launched “Game Responsibly,” a campaign to encourage gamers to take a pledge of taking care of themselves and their squad mates’ mental health as they play Battlegrounds Mobile India. Starting with a series of films, it aims to promote safer and more responsible gaming while building awareness amongst players on how to cultivate better habits. The first film, which is out on YouTube, addresses parents and tackles the core problem of continuous gaming in a light-hearted manner. The second film will encourage players to occasionally “lookup” from the phone they’re always buried into. Overall, the films drive home the message of responsible gaming with BGMI’s safety features. They reinforce the significance of the campaign and will work with key gamers and partners to raise awareness.

“We care deeply for our gamers, hence we acted,” said Wooyol Lim, Head of Battlegrounds Mobile division at KRAFTON. “These changes have been made to ensure responsible gaming practices are adopted by gaming enthusiasts; especially minors. It also asserts the integrity and fairness of our business practices of putting community first. Yes, we aim to offer the best entertainment and experiences to our gamers, but at the same time mental and physical health of our players remains one of our top priorities.”

Building a responsible gaming culture in a country that loves video games is crucial. The campaign pivots on addressing the imbalance behind continuous gaming to bring balance to the game and aims to raise awareness about building a responsible gaming culture for all gamers.

Here are some important steps which the campaign touched upon:

VIRTUAL WORLD WARNING MESSAGE: Just before the game starts, we have made sure that our players are aware of the virtual world they are entering. The in-game audio reinforces that this game exists in a virtual world and is not their real life.

OTP AUTHENTICATION: Every player, below the age of 18, needs to register a parent or a guardian before they start to play for the first time. An OTP will be sent to the registered person’s number, post which the minor is allowed to play the game.

BREAKTIME REMINDERS: Some games can get intense and make players lose track of time. But with our timely breaktime reminders, we have made sure that our players get the required downtime. These reminders help them look up from their game and get back to real life, maintaining a healthy game-life balance.

GAMEPLAY LIMITS: With a strict gameplay limit in place, we have made sure that players below 18 years do not indulge in gaming for more than three hours per day. This automatically helps them treat gaming as an activity performed in moderation.

DAILY SPEND LIMITS: We have also set an in-game daily spend limit of $92.75 that automatically stops them from overspending and over-gaming.

MODERATED GAME GRAPHICS: We have sensitized in-game graphics to inculcate a healthy and responsible gaming culture. We have reduced violence, bloodshed and set parameters that keep the language in check.

(All information was provided by APN News)

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