The esports betting website Luckbox is expanding its game offering. On December 20th, the organization announced it had introduced casino games to its next-generation gambling platform.
“Most of our efforts this year have focused on recalibrating our next-generation wagering platform. The online casino deployment marks the most substantial and first visible milestone in that process and we achieved this prior to year-end – something we’ve communicated repeatedly since I became CEO,” said Luckbox’s CEO Thomas Rosander. “We will continue to iteratively enhance our proprietary products as we strive towards providing a superior betting experience for the next generation of players.”
There aren’t many games available on the Luckbox casino at this time. Additionally, there are no welcome promotions or major rewards offered for users of the casino. Traditionally, these bonuses come in the form of free roulette wheel spins or deposit boosts.
Luckbox is a fully-licensed betting platform that offers gambling opportunities in over 80 countries around the world. The organization, which is a subsidiary of Real Luck Group Ltd., was founded in 2016.
The Profit‘s Take:
This seemed like a nothing story at first, but I found it interesting because it’s going against the trends we are seeing in the industry. Online casino games and betting platforms are usually trying to figure out how to add esports to their offering. In this case, though, the esports betting platform is looking to add some casino games to its portfolio. There’s no data around this topic at this time, so we will have to wait to see if this ends up being a good move.
(All information was provided by Esports Bets, European Gaming, and LinkedIn)
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