Luxury marketplace UNXD, built on the Polygon network, and the virtual-reality platform built on the Ethereum blockchain, Decentraland, are partnering to host a metaverse fashion week with catwalk shows, pop-up shops, and afterparties this March 24th to the 27th. The program will allow users to view fashion in a virtual environment and purchase outfits for their online avatars. Decentraland recently called for designers, brands, and fashionistas to have their virtual collections ready to present in the metaverse.
Interest in the metaverse, an environment generated by the convergence of virtual worlds, augmented reality, and internet services, has exploded in recent months. By offering a collective virtual experience, it has introduced new opportunities to creators, gamers, and artists. With the show, Decentraland is treading a path already opened by South Korean metaverse social media app Zepeto.
In September, UNXD worked with Italian haute couture label Dolce & Gabbana to launch its NFT collection, Collezione Genesi, which fetched approximately $5.65 million in a sale.
(All information was provided by CoinDesk)
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