German esports organization SK Gaming has announced a partnership with Beyond NRG Germany. This deal will see the energy drink brand become the “Focus Booster partner” for SK Gaming. On top of that, both companies announced that the deal will include content pieces and community activations in the future.
“We are happy to kick-off 2022 by welcoming Beyond NRG as our newest partner,” said Alexander T. Müller, CEO of SK Gaming. “In recent months, the team behind the brand convinced us through their expertise and ideas of how to bring sustainable focus booster products closer to gamers, while paying attention to health-related aspects as well.”
Founded in 2020, Beyond NRG is a brand of powdered energy drink based in the UK that has secured partnerships with a number of esports and gaming brands in the past. Its most notable partnerships include the British esports organization EXCEL and ESL Gaming.
This is SK Gaming’s first major partnership in 2022. In December 2021, the organization secured a deal with German retail chain REWE. Moreover, SK Gaming’s current commercial portfolio includes the likes of T-Mobile, Mercedes-Benz, Motorola, and HYLO, among others.
(All information was provided by Esports Insider)