Berlin International Gaming (BIG) recently announced that it had secured a partnership with the men’s grooming brand Philips OneBlade. OneBlade will now serve as the official supplier of styling gear for all BIG teams. Additionally, Philips OneBalde branding will be featured on BIG’s jerseys.
The partnership received support from the FUSE digital agency. This organization is also reportedly involved in upcoming activation campaigns being hosted by both entities.
“As we enter the new year, I am delighted to announce our new partner Philips OneBlade,” said Daniel Finkler, the CEO of Berlin International Gaming. “They have been in the market for years with their beard styling products for men and I am excited that we are able to support the entry of Philips, a leading global brand, into the German Esport community.”
Berlin International Gaming is a world-class gaming organization based in Germany. The company was founded in 2017.