Wagering platform PLLAY Labs announced a partnership with Indian gaming studio, HashCube Gaming, to give its global users an option to join casual esports tournaments and competitions for cash prizes within their existing gaming experience. PLLAY’s newly developed enterprise API solution lets companies like HashCube leverage its AI, fintech, gamer identity, and token economic capabilities to increase user engagement and grow revenues. In addition, PLLAY’s advanced behavioral analytics provide insights into user behavior to provide even more personalized and enhanced gameplay to customers.
“HashCube is quickly becoming one of the leading mobile game studios globally,” said Shawn Gunn, CEO of PLLAY Labs. “This integration will provide HashCube with access to our powerful, newly evolving enterprise offering, allowing the two companies to leverage each other’s capabilities and resources that will support growth initiatives across the board.”
Driving off PLLAY’s direct-to-consumer success, the company’s enterprise solution will support video game publishers, streaming platforms, cloud gaming, NFT/metaverse games, and professional esports team engagements. Integration of PLLAY’s skill-based wagering solution lets companies quickly and seamlessly handle identity, regulatory requirements, monetization triggers/verifications, and payouts. Additionally, the solution utilizes one line of code for simple integration and offers easy product management for teams.
Additional power drivers of the PLLAY enterprise platform are the ability to increase 18–35-year-old gaming demographics, provide regulatory oversight and monetization across the gaming ecosystem, media platforms, casino partners, and major leagues sports.
(All information was provided by Cision PR Newswire)
Check out the industry-leading META Business podcast where we discuss the intersection of business and the metaverse