News Profit's Takes

Harry Potter: Wizards Unite Shut Down

Harry Potter: Wizards Unite has been officially shut down. Niantic announced that the game closed down at 12:01 AM on January 31st, 2022. At this time, a reason for the shutdown has not yet been given.

Harry Potter: Wizards Unite was an augmented reality mobile game released by Niantic, the same company that made Pokemon Go, and WB Games San Francisco. The game was launched on mobile devices back in June of 2019.

“There’s no word why it’s being shut down, but it’s presumably because the cost of operation outweighs the benefits of keeping the lights on,” writes Tyler Fischer of Comicbook Gaming. “While Harry Potter: Wizards Unite was quite popular at launch, it certainly wasn’t able to retain this steam and momentum.”

This news comes ahead of the launch of Hogwarts Legacy, an open-world Harry Potter-themed video game that will be released on PCs and next-gen gaming consoles. The game is expected to launch sometime this year.

The Profit‘s Take:

This is a very visible failure for both Harry Potter and Niantic. Niantic hadn’t really had a failure up until this point. Two years removed from its release, and it’s forced to be taken down. I’m amazed that anything Harry Potter could fail. They have such an intense and dedicated audience. It should have been able to lift this to success. Maybe COVID prevented people from using its AR features. It’s discouraging when such an important IP fails like this. Maybe IP isn’t EVERYTHING like we thought it was?

(All information was provided by Comicbook Gaming and Wikipedia)

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