Metaverse News

76ers’ Ben Simmons Named Brand Ambassador Of Perion DAO

The crypto NFT gaming organization Perion recently announced that NBA star Ben Simmons had joined the company as a brand ambassador. Simmons will work with Perion to increase gamer engagement while bringing a greater cultural impact to the play-to-earn space.

“I’ve always been a gamer and a part of the gaming community for years,” Simmons said. “What Perion is doing is so important when it comes to getting more people involved and unleashing the competitive spirit of gamers all over the world. Seeing the direction gaming is heading, I’m excited to partner with Perion to help shape what this can look like for the future of play to earn.”

Perion is a decentralized autonomous organization that aims to bring play-to-earn capabilities to more gaming and esports organizations. Perion utilizes P2E mechanics so that users can acquire in-game NFT assets while expanding their gaming skillsets.

Ben Simmons is an Australian-born 25-year-old athlete that plays basketball professionally for the Philadelphia 76ers. Since being drafted with the number one overall pick in 2016, Simmons has been named an NBA All-Star three times.

(All information was provided by Basketball-Reference, Crypto Reporter, and Sports Business Journal)

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