News Profit's Takes

Player Departures Causing A Steep Decline In TSM’s Social Media Following

According to the esports and gaming consultancy firm GEEIQ, TSM’s combined social media following has dropped from 80 million people in August of 2021 to 49 million people, signifying a loss of almost 30 million followers. Part of the blame falls on the fact that several notable players have recently left the organization to pursue other projects.

“Obviously, Myth leaving, that’s kind of a big thing. I don’t think we’re shying away from the fact that we have had some high-profile departures,” said Matthew Boyd, the head of research and insights at TSM. “Our perspective is, at the end of the day, we’re a competitive organization. We acknowledge that with any kind of organization, whether it’s esports or traditional sports, talent comes and goes. I think that kind of comes with the territory.”

GEEIQ reports that TSM’s official branded accounts have a total of 9.84 million followers across all platforms. That may sound like a lot, but that number has actually decreased by 1% since September of 2021.

“Some of this drop might be the result of social platforms’ recent purges of bot accounts, which are particularly prevalent in the esports scene,” writes Digiday‘s Alexander Lee. “But the primary reason for TSM’s follower decrease was almost assuredly the exit of some of TSM’s more prominent influencers in recent months, most notably Ali ‘Myth’ Kabbani, who boasts 21 million followers across platforms and declined to re-sign with the team when his contract ended in December 2021.”

Team SoloMid is a world-famous esports organization that was founded in Los Angeles, California in 2009. TSM supports rosters in numerous well-known games like League of Legends, Fortnite, VALORANT, Dota 2, Apex Legends, and more.

The Profit‘s Take:

Back in November, the big League of Legends player TSM Doublelift (who, coincidentally, is no longer with the team) came out and made critical comments of the team and its CEO, so Myth is not the only player that they had a falling out with. If we buy into the idea that Myth leaving causes a loss of 20 million followers, then you’re still left with 10 million people unaccounted for. This brings up the topic of monetization and whether social media is really important. I think investors and sponsors care more about being connected to your brand rather than your social media following. Will they still be able to bring in sponsorships? That’s all that really matters. If they still can land partnerships, then who cares about how big your social media following is? Traditional sports teams don’t worry about their social media presence. This topic feels very much like a product of esports more than anything because its stars are so present online.

(All information was provided by Digiday and Wikipedia)

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