A recent study conducted by Entain, one of the world’s largest betting companies, found that those who play video games regularly are 4.3 times more likely to participate in betting than people who play infrequently. The study found a “clear link” in the relationship after surveying over 16,000 people.
Weekly gamers were 4.5 times more likely to take part in in-game forms of gambling such as microtransactions and loot boxes than those who play infrequently. The study believes this is in part due to the increasing popularity of esports.
The most concerning figure in the survey is younger age groups who are most likely to be involved in both betting and gaming. While the survey only questioned adults, the youngest group, 18- to 24-year-olds, were the most likely to participate in both, with figures decreasing as age increased.
Companies appear to be exploiting this similarity. Companies like Ubisoft have been promoting risk-based in-game transactions by implementing NFT based programs into their games.
(All information was provided by NME)
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