German data firm Shikenso Analytics announced a commercial partnership with the agency Promod Esports in a deal that will see Shikenso apply its sponsorship valuation solution to all of the agency’s streaming channels for Northern Europe’s VALORANT Regional League (VRL). These findings will allow Promod to make data-driven decisions that “strengthen existing and empower the establishment of new partnerships.”
“Our focus is to grow esports by providing players and fans with epic entertaining moments,” said Rob Black, CEO of Promod Esports. “We’re delighted to partner with Shikenso to analyze those upcoming moments during the VRL NE splits. Ensuring our brand partners have a clear understanding of how their support directly contributes to fans’ enjoyment is invaluable.”
The announcement follows Promod Esports having acquired a three-year license to operate VRL Northern Europe: Polaris.
(All information was provided by Esports Insider)