Esports organization Misfits Gaming Group has signed Twitch streamers Ranboo (who keeps his identity private) and Toby “Tubbo” Smith, who are both known for their Minecraft content. By signing with Misfits, these two aim to diversify the company’s content slate while broadening its appeal to younger audiences.
Ranboo, a gamer in North America, started streaming in 2020 and has 4.2 million followers on Twitch. Meanwhile, Tubbo, a U.K.-based streamer, began his online presence in 2018 and now boasts 4.8 million followers.
“Diversifying our audience while remaining true to our competitive DNA is a top priority at Misfits,” said Steve Brauntuch, CMO of Misfits Gaming Group. “Elite creators like Ranboo and Tubbo will help us engage and nurture a younger demo while Minecraft provides a fun testing ground for new content formats and ideas. It’s going to be a great year for the Misfits content lab.”
Misfits Gaming Group is headquartered in South Florida and creates in-game and original content in addition to operating five esports teams, including the Florida Mayhem in the Overwatch League and Misfits Gaming in League of Legends. Misfits also represents Minecraft content creators Aimsey, Snifferish, and Seapeekay.
(All information was provided by The Hollywood Reporter)