PLAYHERA MENA To Launch In A Multi-Million-Dollar Deal With Zain

Zain and the fast-growing gaming startup PLAYHERA announced a joint-venture agreement to launch PLAYHERA MENA powered by Zain eSports. Zain, Zain eSports, and PLAYHERA plan to invest nearly $100 million over the upcoming five years. The newly established joint venture will have Riyadh, Saudi Arabia as its headquarters and go after MENA’s lucrative gaming market with an estimated 100 million gamers across the region.

The exclusive agreement will enable the newly established entity to enrich the gaming ecosystem by providing a platform for gaming content creators and offering value-added services to gamers such as high-rewarding tournaments, cloud games, exclusive entertainment content, and an online store while providing industry access to sponsors and investors.

“We are excited to establish this new venture that will turn into a regional powerhouse in the gaming and esports sector with Riyadh as its headquarters,” said Sultan AlDeghaither. “In Zain, we consider the digital generation of the Kingdom and across the region, our core segment as we continuously address their needs and provide them with the latest technologies and access to services that match their requirements, especially when it comes to the tech-savvy gamers.”

With its fast growth, PLAYHERA already has 150,000 actively engaged gamers on its platform. It plans to expand its presence on the regional and international levels to be an industry platform that serves all stakeholders.

Zain Esports’ presence as a gaming powerhouse engaging with the gamers and youth across the region is creating an ecosystem that reduces reliance on traditional telco services and opens growing opportunities for fast-growing and lucrative digital services and online gaming. Gaming is one of the largest use cases for mobile and home broadband services and is destined to help Zain operating companies connect to the gaming community through its state-of-the-art infrastructure.

(All information was provided by Yahoo!)

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