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Tough Mudder’s Founders Bringing An Immersive Gaming Experience To Ballston Quarter

UK-based Electric Gamebox is opening a new gaming experience at the Ballston Quarter shopping mall in Arlington, Virginia. This will provide gamers with an experience where they can step into private “pods” to play games in 1-60 minute intervals. The Arlington location is one of six that are set to open in the US following an $11 million fundraising from the company.

These pods are designed for two to six players to compete in digital smart rooms. Using a mix of projection mapping, touch screens, motion tracking, and surround sound, Electric Gamebox tries to “reinvent how we play video games” by allowing players to use their whole bodies in a 3D experience. So far, it’s got games featuring famous characters like Shaun the Sheep, with new titles designed in-house dropped regularly.

Alongside Arlington, Electric Gamebox will also be opening spots in Denver, Colorado and Victoria Gardens, California. It also recently broke ground in Chicago, Salt Lake City, and a suburb of Houston.

The Arlington facility, which is set to open this month, will be 2,000+ square feet.

(All information was provided by Technical.ly)

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