YouTube announced recently it is committed to the metaverse after releasing a statement saying it wants to inject a new level of immersion into YouTube entertainment. At this time, the company’s exact plans are unknown. However, YouTube explained it will start its metaverse plans with video games.
“We’re thinking big about how to make viewing more immersive,” said Neal Mohan, the Chief Product Officer of YouTube. “The first area in which you can expect to see an impact is gaming, where we’ll work to bring more interactions to games and make them feel more alive. It’s still early days, but we’re excited to see how we can turn these virtual worlds into a reality for viewers.”
The streaming platform has a vested interest in seeing the metaverse succeed. The ideal metaverse vision merges entertainment, information, and, most importantly, advertisements together in a cohesive and immersive way. YouTube thrives from ads, having made over $8.6 billion in ad revenue during the fourth quarter of 2021 alone.
YouTube’s metaverse ambitions could tie leading streamers and games together in an interactive-based environment, possibly something like VR Chat. The post was accompanied by a very low-resolution image depicting vaporwave-style metaverse KPIs like commerce, achievements, and online friends.
(All information was provided by TweakTown)
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