The Minnesota Twins are now the official sponsors of Wisdom Gaming’s Minnesota Varsity League (MNVL), a high school esports league. The baseball team said it will sponsor the league for its spring 2022 season, which kicks off March 21st. As part of the deal, the Twins will sponsor 32 live streams for the regular season, three streams for the MNVL All-Star Weekend, and six streams for the MNVL State Finals.
“We hope that by meeting future fans where they are – in this case, gaming – we’ll be able to engage them at a deeper level and ultimately build a lifelong affinity and affiliation with the Minnesota Twins,” said Chris Iles, Senior Director of Brand Experience and Innovation for the Twins. “We see this as an early foray into our long-term, strategic investment into the gaming and esports space.”
This isn’t the Twins’ first dive into the esports world, having partnered with Wisdom Gaming to host viewing parties and gaming lounges since the esports media company was founded. But, the baseball team hopes that by filling the role of primary sponsor, it can engage with younger and more diverse audiences.
MNVL began its journey in 2019 with ten teams but now has grown to 50 schools with over 800 members. As an academic esports league, it hopes to provide students with life skills like team building, as well as media skills like broadcasting and video editing.
(All information was provided by Twin Cities Business)
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