G2 Esports is expanding its executive team. This comes after the company announced that Sasha Alexandrov had joined the organization as its Head of Media while Thuy Ha will be assuming the role of G2’s Head of Content. These two will lead their respective departments while helping G2 grow into other areas of entertainment.
As the Head of Content, Ha will lead the organization’s creative team to develop “new and inclusive content.” Meanwhile, Alexandrov will be tasked with expanding G2 Esports’ global presence.
“I am thrilled to be a part of such an ambitious team and to have an opportunity to change the industry,” said Alexandrov. “Being a huge fan of the G2 community and the culture Carlos has been building for the past 7 years, I can’t wait for everyone to see the new G2. This is our year!”
Thuy Ha comes into this role having led campaigns and esports strategies for big-name brands like Levi’s and KitKat. On the other end, Sasha Alexandrov comes into this position after helping develop social and creative strategies for Beats by Dre
(All information was provided by Esports Insider)
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