Is BMW Moving Away From Esports?
According to sources that spoke to Esports News UK, BMW has “heavily” reduced its investment in esports sponsorships. As aContinue Reading
Home of "The official podcast of esports" and everything you need to know about the business of video games
According to sources that spoke to Esports News UK, BMW has “heavily” reduced its investment in esports sponsorships. As aContinue Reading
Kal Hourd will no longer be running the show at Guild Esports. After helping co-found the company and serving asContinue Reading
Misfits Gaming Group recently announced plans to launch a $20 million creator fund. This fund, which will help creators andContinue Reading
Publicis Groupe Southeast Asia recently unveiled a collaboration with the Web3 marketing firm Mana Partners to launch Publicis Play. ThisContinue Reading
The CEO of Microsoft Gaming, Phil Spencer, is the latest technology big-whig to take a shot at the metaverse. DuringContinue Reading
On October 26th, global sportswear brand Nike announced that it had agreed to a partnership with the former professional LeagueContinue Reading
In this episode, with special guest Sean Pate (Brand Marketing and Communications Officer at Zenni Optical), we discuss targeting theContinue Reading
According to The Financial Times, TikTok will be adding a dedicated gaming tab to the short-form video platform. Users willContinue Reading
In this episode, with special guest Sean Pate (Brand Marketing and Communications Officer at Zenni Optical), we discuss targeting theContinue Reading
Long-time employee Pete Hines was recently promoted to the head of global publishing at Bethesda Softworks. Additionally, Erin Losi, theContinue Reading
We have an update on one of Hideo Kojima’s upcoming video games. After teasing the introduction of a new starContinue Reading
Fandom recently announced plans to acquire several online publications including Giant Bomb, GameSpot, Metacritic, and GameFAQs. According to a sourceContinue Reading
On October 4th, Horizon Blockchain Games announced it had secured $40 million in a Series A round of funding. TheseContinue Reading
Matthew “Nadeshot” Haag, the CEO of 100 Thieves, has unveiled his latest project: an energy drink. Dubbed Juvee, this zero-sugarContinue Reading
It sounds like milk is joining the esports scene. Not only was milk named an official sponsor of TwitchCon, butContinue Reading
On October 12th, Gen.G Esports announced it had agreed to a partnership with TiMi Esports, a subsidiary of the world’sContinue Reading
On October 5th, Essence Makeup announced it was launching an activation with Twitch. This collaboration aims to help Essence joinContinue Reading
IRL Twitch Streamer and bodybuilder Knut Spildrejorde worked with OTK members this summer in a 30-day fitness boot camp, CampContinue Reading
The newest generation Apple phone, the iPhone 14, is scheduled to come out next month. And, according to Marketing Dive,Continue Reading
On September 21st, the global talent agency YMU announced that it had purchased a majority stake in Digital Sports MgmtContinue Reading
Guild Esports recently announced it had extended its partnership with Samsung by one year. This extension will see Samsung continueContinue Reading
According to sources, Leena Xu, the former president of TSM-FTX, jas joined Sentinels. Based on her LinkedIn profile, Xu nowContinue Reading
GG.BET was recently named the official betting partner for The International 2022. This will see GG.BET serve as the bettingContinue Reading
Food brand Jack Link’s has teamed up with the esports organization Fnatic for a brand new digital marketing campaign. DubbedContinue Reading
Allan Phang, the chief marketing officer of Galaxy Racer, recently announced he would be leaving the organization. Phang will alsoContinue Reading
Hou Miao is the deputy general manager of Tencent Interactive Entertainment Group’s marketing department. So, it’s noteworthy when a personContinue Reading
The esports and gaming analytics company Stream Hatchet recently published its “Brands in Gaming and Esports Report”. This study providedContinue Reading
In this episode, with special guest Grant Zinn (Founder and CEO of Beastcoast), we discuss the history and founding ofContinue Reading