Fandom recently announced plans to acquire several online publications including Giant Bomb, GameSpot, Metacritic, and GameFAQs. According to a source familiar with the acquisition that spoke to Variety, the deal will see Fandom pay digital marketing company Red Ventures $50 million for these assets.
The acquisition of these news outlets will likely do wonders for Fandom‘s audience reach. Fandom says that all of the websites collectively attract 46 million monthly active users.
“With Fandom at the helm, we are confident these brands and their teams will be well equipped to continue empowering and connecting gaming and entertainment audiences around the globe, while Red Ventures continues to focus on unlocking the next phase of growth and evolution of its strong stable of decision-making brands,” said Christina Miller, Red Ventures’ chief strategy officer.
Fandom was founded in 2004 by Wikipedia co-founder Jimmy Wales and currently hosts over 250,000 user-generated wiki pages that cover a variety of topics. In 2018, the organization was sold to the venture capital firm TPG.
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