Business Angles to Capitalize on the Booming Esports Industry
The global esports industry continues to go from strength to strength, reaching new corners of the world and millions ofContinue Reading
Tag: Marketing
Is BMW Moving Away From Esports?
According to sources that spoke to Esports News UK, BMW has “heavily” reduced its investment in esports sponsorships. As aContinue Reading
Leadership Changes Are Coming To Guild Esports
Kal Hourd will no longer be running the show at Guild Esports. After helping co-found the company and serving asContinue Reading
Misfits Gaming Group Wants To Help Influencers And Creators
Misfits Gaming Group recently announced plans to launch a $20 million creator fund. This fund, which will help creators andContinue Reading
Dynasty Gaming Signs Distribution Deal With Important Telecom Firm
On October 31st, Dynasty Gaming & Media announced it had signed a distribution agreement with Indosat Ooredoo Hutchison (IOH), theContinue Reading
Publicis Groupe SEA Launches Metaverse And Gaming Offerings
Publicis Groupe Southeast Asia recently unveiled a collaboration with the Web3 marketing firm Mana Partners to launch Publicis Play. ThisContinue Reading
Phil Spencer Is Not Sold On The Metaverse
The CEO of Microsoft Gaming, Phil Spencer, is the latest technology big-whig to take a shot at the metaverse. DuringContinue Reading
Podcast #297 (Video): Sean Pate, Zenni Gaming, Blokz, Clayster & CoD League Partnerships,
In this episode, with special guest Sean Pate (Brand Marketing and Communications Officer at Zenni Optical), we discuss targeting theContinue Reading
TikTok Is Hellbent On Becoming A Player In The Gaming Space
According to The Financial Times, TikTok will be adding a dedicated gaming tab to the short-form video platform. Users willContinue Reading
Podcast #297: Sean Pate, Zenni Gaming, Blokz, Clayster & CoD League Partnerships
In this episode, with special guest Sean Pate (Brand Marketing and Communications Officer at Zenni Optical), we discuss targeting theContinue Reading
Roblox And Discord Are Being Sued For Allegedly Harming Children
Roblox and Discord are currently being sued for allegedly harming children and teens. This lawsuit claims that the companies’ servicesContinue Reading
Pete Hines Promoted At Bethesda Softworks
Long-time employee Pete Hines was recently promoted to the head of global publishing at Bethesda Softworks. Additionally, Erin Losi, theContinue Reading
Hideo Kojima’s Next Video Game Just Landed A Big Star
We have an update on one of Hideo Kojima’s upcoming video games. After teasing the introduction of a new starContinue Reading
Fandom Buys Several Online Gaming Publications In $50M Deal
Fandom recently announced plans to acquire several online publications including Giant Bomb, GameSpot, Metacritic, and GameFAQs. According to a sourceContinue Reading
Skyweaver Creator Raises $40M
On October 4th, Horizon Blockchain Games announced it had secured $40 million in a Series A round of funding. TheseContinue Reading
The CEO Of 100 Thieves Made An Energy Drink
Matthew “Nadeshot” Haag, the CEO of 100 Thieves, has unveiled his latest project: an energy drink. Dubbed Juvee, this zero-sugarContinue Reading
Milk Claims To Be The Official Performance Drink Of Gamers
It sounds like milk is joining the esports scene. Not only was milk named an official sponsor of TwitchCon, butContinue Reading
How A New Partnership Aims To Promote One Of The World’s Most Popular Games
On October 12th, Gen.G Esports announced it had agreed to a partnership with TiMi Esports, a subsidiary of the world’sContinue Reading
This Makeup Brand Just Entered The Gaming Space
On October 5th, Essence Makeup announced it was launching an activation with Twitch. This collaboration aims to help Essence joinContinue Reading
Camp Knut Generates Massive Twitch Viewership
IRL Twitch Streamer and bodybuilder Knut Spildrejorde worked with OTK members this summer in a 30-day fitness boot camp, CampContinue Reading
Here’s Everything We Know About The GTA VI Leaks
Rockstar Games has confirmed that the leaks of GTA VI that appeared online on September 18th were, in fact, real.Continue Reading
New iPhone Built To Accommodate Gaming And Streaming
The newest generation Apple phone, the iPhone 14, is scheduled to come out next month. And, according to Marketing Dive,Continue Reading
Talent Agency Moves Further Into Gaming With Latest Acquisition
On September 21st, the global talent agency YMU announced that it had purchased a majority stake in Digital Sports MgmtContinue Reading
Guild Esports Extends TV And Hardware Partnership
Guild Esports recently announced it had extended its partnership with Samsung by one year. This extension will see Samsung continueContinue Reading
Former TSM-FTX President Joins Sentinels
According to sources, Leena Xu, the former president of TSM-FTX, jas joined Sentinels. Based on her LinkedIn profile, Xu nowContinue Reading
The International Unveils Its First Betting Partner
GG.BET was recently named the official betting partner for The International 2022. This will see GG.BET serve as the bettingContinue Reading
Esports Org Teams Up With Jack Link’s For Marketing Campaign
Food brand Jack Link’s has teamed up with the esports organization Fnatic for a brand new digital marketing campaign. DubbedContinue Reading
Galaxy Racer Says Goodbye To Its CMO
Allan Phang, the chief marketing officer of Galaxy Racer, recently announced he would be leaving the organization. Phang will alsoContinue Reading