PlayStation Introduces Subscription Service To Compete With Game Pass
On March 29th, Sony announced it would be launching a new version of its PlayStation Plus subscription service this JuneContinue Reading
Tag: Marketing
ESE Entertainment Partners With Cowana GmbH
On March 24th, ESE Entertainment Inc. announced it had agreed to a partnership with Cowana GmbH, a well-known esports company.Continue Reading
Seed Funding Round Nets Aggero $2M
The UK-based company Aggero recently announced it raised $2 million in a seed funding round. With this investment, the companyContinue Reading
UFC And Skillz Agree To Multi-Year Partnership
On March 23rd, the mobile gaming platform Skillz announced it had agreed to a multi-year partnership with the Ultimate FightingContinue Reading
Guild Esports And Razer Agree To Partnership
Guild Esports recently announced it had agreed to a two-year partnership deal with the world-famous video game peripheral manufacturer Razer.Continue Reading
OneTeam Partners Joins Forces With League Of Legends Championship Series Player Association
The licensing rights company OneTeam Partners recently agreed to a partnership with the League of Legends Championship Series (LCS) PlayerContinue Reading
Report: Gaming Apps Spent Over $14B On User Acquisition Last Year
On February 23rd, AppsFlyer released its State of Gaming App Marketing report for 2022. In this study, it was revealedContinue Reading
VCCP Launches VCCP+ To Help Companies Navigate Gaming
VCCP Group recently announced it launched a new global gaming proposition known as VCCP+. This entity aims to “unlock theContinue Reading
Episode #194 (Video): Eric Hartness, Learfield Esports, College Challenges, Influencer Marketing, 20 Year Trends
In this episode, with special guest Eric Hartness (Vice President of Esports at Learfield), we discuss how Learfield leveraged theirContinue Reading
Episode #194: Eric Hartness, Learfield Esports, College Challenges, Influencer Marketing, 20 Year Trends
In this episode, with special guest Eric Hartness (Vice President of Esports at Learfield), we discuss how Learfield leveraged theirContinue Reading
FaZe Clan Joins Forces With The NFL
The National Football League recently agreed to a partnership with FaZe Clan. This deal saw the two entities put onContinue Reading
Lost Ark Has Become The Second-Most Popular Game On Steam
The recently released PC game Lost Ark has been flying up the Steam charts as the game surpassed 1.3 millionContinue Reading
Gen.G Esports Partners With Bithumb
Gen.G Esports recently agreed to a partnership with the cryptocurrency exchange Bithumb in a deal that will see Bithumb sponsorContinue Reading
Queen Mary’s College Creating Ambassador Network Through eSportskred Partnership
Queen Mary’s College, a sixth-form college based in the United Kingdom, recently partnered with eSportskred to create an ambassador networkContinue Reading
Liam Doherty Named Rivalry’s VP Of Marketing
Rivalry Corp recently announced that it had appointed Liam Doherty as its Vice President of Marketing. This job will seeContinue Reading
Japan Will Be Opening An Esports High School In The Spring
According to a recent report from Kotaku, Japan will be opening a first-of-its-kind esports high school in April. The educationalContinue Reading
Esports Market Will Reach Astounding Revenue Numbers By 2028
The esports market is set to surpass $6 billion by 2028 on account of sizeable sponsorships, growing smartphone uses, theContinue Reading
Red Bull And Riot Games Agree To New Deal
Red Bull and Riot Games recently unveiled a new partnership deal that will see Red Bull serve as one ofContinue Reading
Esports Marketing Pakistan Seeking Regional And International Partnerships
Esports Marketing Pakistan recently announced it has begun looking for potential partnerships with international esports athletes, organizations, and gaming companies.Continue Reading
IO Interactive Joins Forces With Agillic
On October 25th, IO Interactive announced that it had chosen Agillic to be the organization’s omnichannel marketing automation platform. ThisContinue Reading
Episode #151 (Video): Esports Coaching, Corsair Marketing, Amazon’s New World
In this episode, with special guest Kyle Stallock (Head of Marketing for Gamer Sensei – a Corsair company), we discussContinue Reading
Episode #151: Esports Coaching, Corsair Marketing, Amazon’s New World
In this episode, with special guest Kyle Stallock (Head of Marketing for Gamer Sensei – a Corsair company), we discussContinue Reading
Episode #145: Music x Gaming, Gross Labs, Find Your Grind, Esports Scholarships, GTA Oldies
In this episode, with special guest Nick Gross (founder of Gross Labs and Find Your Grind), we discuss Gross LabsContinue Reading
SBTC Esports Acquired By Ampverse
The video game firm Ampverse recently announced it had acquired a controlling stake in SBTC Esports. The financial details ofContinue Reading
Intema Announces Agreement To Acquire TheSMACK.gg
Intema Solutions Inc. recently announced the company signed a letter of agreement to acquire globally-recognized esports product TheSMACK.gg. Intema willContinue Reading