Guild Esports recently announced it had agreed to a two-year partnership deal with the world-famous video game peripheral manufacturer Razer. This deal will see Razer now serve as Guild Esports’ official gaming chair partner.
The company will provide Guild athletes and content creators with its state-of-the-art gaming chairs. Moreover, Razer will furnish the organization’s esports academy and headquarters which are scheduled to open in England later this year. This partnership will also have both parties participate in joint marketing campaigns that will be spread across multiple digital and social media channels.
“We’re delighted to be partnering with Razer, a leading brand that has built a global audience and has been a staple in the esports community for many years. With a shared vision of growth and providing value to our community, we very much look forward to our partnership with Razer,” said Kal Hourd, one of Guild Esports’ co-founders. “This demonstrates the quality of partners we continue to attract because of our fan-focused strategy, team performances, and relationship with a fast-growing, young, and passionate audience.”
Razer has now become the fifth major partner of the gaming organization. Other companies and brands that have teamed up with Guild include HyperX, Bitstamp, and Subway.
(All information was provided by Esports Insider)