Rivalry Corp recently announced that it had appointed Liam Doherty as its Vice President of Marketing. This job will see Doherty provide the organization with plans for global marketing campaigns that will expand Rivalry’s customer base.
Cross-department collaborations will also be a focus of Doherty. These initiatives will ensure that campaigns, activations, and social media posts are aligned with Rivalry’s betting experiences.
“Liam joining Rivalry represents a step function change in the caliber at which we will be executing from here on out in terms of brand, marketing, and campaigns,” said Steven Salz, the CEO of Rivalry. “His experience working with some of the biggest brands in the world from Old Spice to Popeyes to Adidas, and the style of his approach, is a perfect match for us, and what is needed to take Rivalry’s global presence to the next level. It should be seen as a signal for what 2022 is going to look like from us, which will make our last few years of operation seem like a light warm-up.”
Liam Doherty has a wide array of working experiences. He previously held high-ranking positions with Pizza Hut, Nike, Google, and more.