Is BMW Moving Away From Esports?
According to sources that spoke to Esports News UK, BMW has “heavily” reduced its investment in esports sponsorships. As aContinue Reading
Tag: esports marketing
Leadership Changes Are Coming To Guild Esports
Kal Hourd will no longer be running the show at Guild Esports. After helping co-found the company and serving asContinue Reading
Publicis Groupe SEA Launches Metaverse And Gaming Offerings
Publicis Groupe Southeast Asia recently unveiled a collaboration with the Web3 marketing firm Mana Partners to launch Publicis Play. ThisContinue Reading
Guild Esports Extends TV And Hardware Partnership
Guild Esports recently announced it had extended its partnership with Samsung by one year. This extension will see Samsung continueContinue Reading
Former TSM-FTX President Joins Sentinels
According to sources, Leena Xu, the former president of TSM-FTX, jas joined Sentinels. Based on her LinkedIn profile, Xu nowContinue Reading
The International Unveils Its First Betting Partner
GG.BET was recently named the official betting partner for The International 2022. This will see GG.BET serve as the bettingContinue Reading
Esports Org Teams Up With Jack Link’s For Marketing Campaign
Food brand Jack Link’s has teamed up with the esports organization Fnatic for a brand new digital marketing campaign. DubbedContinue Reading
Galaxy Racer Says Goodbye To Its CMO
Allan Phang, the chief marketing officer of Galaxy Racer, recently announced he would be leaving the organization. Phang will alsoContinue Reading
Stream Hatchet Unveils Findings From Brands In Gaming And Esports Report
The esports and gaming analytics company Stream Hatchet recently published its “Brands in Gaming and Esports Report”. This study providedContinue Reading
Podcast #258 (Video): Grant Zinn, Beastcoast, Content Creation, Pokémon Popularity
In this episode, with special guest Grant Zinn (Founder and CEO of Beastcoast), we discuss the history and founding ofContinue Reading
Podcast #258: Grant Zinn, Beastcoast, Content Creation, Pokémon Popularity
In this episode, with special guest Grant Zinn (Founder and CEO of Beastcoast), we discuss the history and founding ofContinue Reading
Podcast #253 (Video): Felix LaHaye, United Esports, Influencer Marketing, Esports Venture Capital, Meltdown Esports Bars
In this episode, with special guest Felix LaHaye (Founder of United Esports), we discuss engaging with esports fans, influencer marketingContinue Reading
Podcast #253: Felix LaHaye, United Esports, Influencer Marketing, Esports Venture Capital, Meltdown Esports Bars
In this episode, with special guest Felix LaHaye (Founder of United Esports), we discuss engaging with esports fans, influencer marketingContinue Reading
Niantic Unveils Peridot, An Augmented Reality Pet Game
Niantic has a new augmented reality project on its hands. This comes after the company revealed it would be launchingContinue Reading
Perficient Announces Partnership With Major League Soccer’s Atlanta United
Global digital consultancy firm Perficient Inc. has announced a multi-year partnership with Major League Soccer’s Atlanta United to become theContinue Reading
Episode #220 (Video): Sentinels Esports, Rob Moore, Riley Jamison, Fortnite World Cup, NA Valorant, Gamer Pool Party, Marketing Genius
In this episode, with special guests Rob Moore (CEO of Sentinels) and Riley Jamison (VP of Marketing and Creative LeadContinue Reading
Vindex Partners With The Interactive Advertising Bureau
Vindex, a global gaming technology company, recently announced a partnership with the Interactive Advertising Bureau (IAB), the digital media andContinue Reading
Episode #220: Sentinels Esports, Rob Moore, Riley Jamison, Fortnite World Cup, NA Valorant, Gamer Pool Party, Marketing Genius
In this episode, with special guests Rob Moore (CEO of Sentinels) and Riley Jamison (VP of Marketing and Creative LeadContinue Reading
Amazon Launching AWS Service For Video Games
Amazon recently launched a new AWS offering for video games. This set of products and services combines together different cloud-basedContinue Reading
ESE Entertainment Partners With Cowana GmbH
On March 24th, ESE Entertainment Inc. announced it had agreed to a partnership with Cowana GmbH, a well-known esports company.Continue Reading
Seed Funding Round Nets Aggero $2M
The UK-based company Aggero recently announced it raised $2 million in a seed funding round. With this investment, the companyContinue Reading
Report: Gaming Apps Spent Over $14B On User Acquisition Last Year
On February 23rd, AppsFlyer released its State of Gaming App Marketing report for 2022. In this study, it was revealedContinue Reading
VCCP Launches VCCP+ To Help Companies Navigate Gaming
VCCP Group recently announced it launched a new global gaming proposition known as VCCP+. This entity aims to “unlock theContinue Reading
Episode #194 (Video): Eric Hartness, Learfield Esports, College Challenges, Influencer Marketing, 20 Year Trends
In this episode, with special guest Eric Hartness (Vice President of Esports at Learfield), we discuss how Learfield leveraged theirContinue Reading
Episode #194: Eric Hartness, Learfield Esports, College Challenges, Influencer Marketing, 20 Year Trends
In this episode, with special guest Eric Hartness (Vice President of Esports at Learfield), we discuss how Learfield leveraged theirContinue Reading
Liam Doherty Named Rivalry’s VP Of Marketing
Rivalry Corp recently announced that it had appointed Liam Doherty as its Vice President of Marketing. This job will seeContinue Reading
Esports Market Will Reach Astounding Revenue Numbers By 2028
The esports market is set to surpass $6 billion by 2028 on account of sizeable sponsorships, growing smartphone uses, theContinue Reading
Esports Marketing Pakistan Seeking Regional And International Partnerships
Esports Marketing Pakistan recently announced it has begun looking for potential partnerships with international esports athletes, organizations, and gaming companies.Continue Reading