Publicis Groupe Southeast Asia recently unveiled a collaboration with the Web3 marketing firm Mana Partners to launch Publicis Play. This offering will act as a one-stop solution for companies as they create, produce, and distribute their products.
This offering hopes to build off of the launch of Publicis Play last January in the United Kingdom. So far, the Singapore Tourism Board, McDonald’s, and PepsiCo are just a few of the clients that have tested out this offering in Southeast Asia.
“With the launch of Publicis Play, we can immediately deliver new ways to integrate and deliver between Web2 and Web3, provide measurable value, and drive business outcomes for brands,” said Ian Loon, Publicis Groupe SEA’s chief transformation officer.
As pointed out by Matthew Zatto, the co-founder of Mana Partners, gamers will have spent over 1 trillion hours and $200 billion playing video games by the end of 2022. As a result, Zatto and the partners at Publicis see this as “a huge opportunity… between brands, agencies, and fans.”
(All information was provided by MARKETECH APAC and Marketing Interactive)
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