Ninja Joins Forces With NFL Team
One of the world’s most famous influencers just teamed up with his favorite National Football League franchise. Late last month,Continue Reading
Tag: brands
Several Projects Canceled By Wizards Of The Coast
According to a recent report by Bloomberg, Wizards of the Coast has canceled at least five video game projects. PriorContinue Reading
Co:Create Just Landed Its First Client
Atari recently announced it will be the first company in the world to use the Co:Create platform to make Web3Continue Reading
Is BMW Moving Away From Esports?
According to sources that spoke to Esports News UK, BMW has “heavily” reduced its investment in esports sponsorships. As aContinue Reading
Guild And Subway Want To Bring Esports To School Children
Guild Esports recently teamed up with the fast food brand Subway to launch the Subway Future talent Series in EnglandContinue Reading
The Snapdragon Pro Series Has A New Partner
On December 7th, Qualcomm announced that it had agreed to a partnership with Samsung to be the official smartphone providerContinue Reading
Mercedes-Benz Launches Esports Apparel Collection
Mercedes-Benz recently announced a collaboration with British designer Saul Nash. This deal will see the two sides produce a capsuleContinue Reading
The Co-Founder Of Excel Esports Joins Unsigned Group
The talent agency Unsigned Group recently announced it had hired Joel Holmes-Darby, the co-founder of Excel Esports, as the organization’sContinue Reading
XSET Launches New Clothing Collection Thanks To Latest Collaboration
Last month, the North American gaming and lifestyle organization XSET announced it was teaming up with the clothing brand mastermindContinue Reading
PUBG Esports Making Changes For The 2023 Season
On November 20th, PUBG Esports announced it would be making changes to the game’s roadmap in 2023. This will includeContinue Reading
You’ll Never Guess What The Most Popular Video Game Subscription Service Is
According to data provided by Sports Interactive Games, the Apple Arcade is the most popular video game subscription service availableContinue Reading
Secretlab Wants To Make It Easier To Keep Your Gaming Chair Clean
The world-famous peripheral manufacturer Secretlab has introduced a new product to ensure your gaming chair stays clean. Dubbed Secretlab SKINS,Continue Reading
McDonald’s Joins The Gaming Chair Race
McDonald’s is the latest household brand to join the gaming chair space. This comes after the organization introduced The McCrispyContinue Reading
This Esports Org Just Launched A Music Label
The British esports organization Fnatic recently launched a lofi hip-hop album alongside a brand-new music label. The goal is toContinue Reading
Could Video Games Be Coming To The X Games?
Esports may soon be considered an extreme sport. On October 26th, MSP Sports Capital announced that it had acquired aContinue Reading
TSM Dealing With The Fallout Of FTX’s Failure
The biggest sponsorship deal in esports history is on life support. On November 16th, Team SoloMid (TSM) announced it hadContinue Reading
Publicis Groupe SEA Launches Metaverse And Gaming Offerings
Publicis Groupe Southeast Asia recently unveiled a collaboration with the Web3 marketing firm Mana Partners to launch Publicis Play. ThisContinue Reading
Destination Esports’ Co-Founder Joins Mobile Global Esports
On November 2nd, Mobile Global Esports Inc. announced that Kim Meltzer had become the company as managing director. She joinsContinue Reading
BOE Classics: How Brands Connect With Gamers
In this episode of BOE Classics (published 11/20/2020), we revisit Episode 106 with special guest Matt Hillman (Co-Founder of CutContinue Reading
Nike Signs First Deal With Esports Athlete
On October 26th, global sportswear brand Nike announced that it had agreed to a partnership with the former professional LeagueContinue Reading
Why Is IKEA Trying To Sue An Indie Game Developer?
IKEA recently sent a cease and desist letter to an indie video game developer asking that he make changes toContinue Reading
JetSynthesys Names New CEO Of Its Gaming Division
Recently, JetSynthesys onboarded Anuj Tandon as the company’s new CEO of its gaming division. This appointment will see Tandon workContinue Reading
GAMURS Group Acquires Six Esports And Gaming Publications
On September 29th, GAMURS Group announced it had acquired six high-profile online esports/gaming publications from Enthusiast Gaming: Destructoid, Escapist Magazine,Continue Reading
Burberry Joins Forces With Minecraft
The luxury fashion and beauty brand Burberry recently announced that it had partnered with the hit children’s game Minecraft. ThisContinue Reading
Podcast #297 (Video): Sean Pate, Zenni Gaming, Blokz, Clayster & CoD League Partnerships,
In this episode, with special guest Sean Pate (Brand Marketing and Communications Officer at Zenni Optical), we discuss targeting theContinue Reading
Ubisoft Is Struggling Through The First Half Of 2022
On October 27th, Ubisoft announced its financial results for the first half of the 2022-23 fiscal year. The company revealedContinue Reading
Podcast #297: Sean Pate, Zenni Gaming, Blokz, Clayster & CoD League Partnerships
In this episode, with special guest Sean Pate (Brand Marketing and Communications Officer at Zenni Optical), we discuss targeting theContinue Reading
We Have An Update On The Funko Pop Video Game
After the Funko Pops AAA video game project was announced earlier this Summer, we now have new information regarding theContinue Reading