McDonald’s is the latest household brand to join the gaming chair space. This comes after the organization introduced The McCrispy Ultimate Gaming Chair.
Besides being a comfortable gaming chair, this product comes with a slew of extra features related directly to McDonald’s. It has a french fry holder, a drink holder, a hot box for your food, grease-resistant leather, and modular armrests that allow customers to switch their food from one side to the other.
“To celebrate the launch of our game-changing new chicken burger, McCrispy, we’ve created the ULTIMATE gaming chair – and this is your chance to get your hands on it,” reads a Facebook post from McDonald’s. “Complete with a burger ‘heat zone’ to keep your McCrispy warm, dedicated Fries and Dip holders – plus a leather treatment so no need to worry about spills and stains.”
Unfortunately, McDonald’s only produced four of these gaming chairs. However, one of them can be obtained by winning an online competition hosted by the famous fast-food brand in Great Britain.
This contest runs until November 14th, 2022. If you are interested in entering the giveaway, click here.
The Profit‘s Take:
I love seeing McDonald’s doubling down on its gaming activations. I put it in the pantheon of greatest gaming chairs of all time. It’s not too cringe or try-hard, which is a tough line to find. This is fun and lighthearted, true to the McDonald’s brand while still showing an understanding of the gaming audience. I really like this.