Guild Esports recently teamed up with the fast food brand Subway to launch the Subway Future talent Series in England earlier this month. This project aims to provide London school children with access to esports experiences.
“We embrace Subway’s vision to benefit the lives of young people as part of our partnership, as it aligns with our own values and beliefs on community support,” said Rory Moran, the Director of Global Partnerships at Guild Esports. “The launch of this new initiative could not have come at a better time, giving an extra gift in the run-up to Christmas to the school children in our area. We can’t wait to open our doors to them, witnessing young gamers developing new skills at our HQ, and all under the guidance of our experienced and highly-professional esports coaches and in-house talent.”
The first competitions in the Subway Future Talent Series were held from December 7th to the 9th at the Sky Guild Gaming Centre in Shoreditch, England. This series saw 72 attendees from local schools participate in gaming-focused events over a three-day span.
Prior to this, Subway had served as the official partner of the Guild Academy. Through this new activation, Guild and Subway hope to “positively impact” over 1,000 students in 2023.