The esports and gaming analytics company Stream Hatchet recently published its “Brands in Gaming and Esports Report”. This study provided an in-depth look at how brands and advertisers utilize the live stream gaming space for marketing and sponsorship purposes.
One of the key findings from the report showed that the number of content creators that are sponsored by major brands has increased significantly since 2020. In fact, sponsored streams amassed 153 million hours of watched content during Q1 2022.
Meanwhile, Doritos was the leading snack brand on Twitch. During the first quarter of this year, the Doritos brand was mentioned during 42% of the platform’s live streams.
“This report highlights some very compelling data points around the gaming and esports arena opportunities for marketers, identifying the effectiveness and, more importantly, the return on investment. It is our expectation that we will continue to foster additional brand investment into gaming creators and esports tournaments,” said Eduard Monsterrat, the CEO of Stream Hatchet.
Stream Hatchet concluded its report by saying that some of the most popular campaigns amongst lives streamers were esports tournaments, jersey sponsorships, and in-game activations where companies offered products.
(All information was provided by MarketScreener)
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