Global esports organization Gen.G and video game developer Nimble Neuron announced the launch of a first of its kind two-year partnership between a game developer and esports organization. This partnership is aimed at accelerating the global market expansion of Nimble Neuron’s multiplayer online survival arena, Eternal Return. The developer will tap into Gen.G’s Korean and North American brand power and influencer network to reach new audiences, create content, and build out a competitive esports strategy.
“We’re taking what a partnership has traditionally meant in the esports space and flipping it on its head,” said Arnold Hur, CEO of Gen.G. “Gen.G has always been about cultivating an inclusive and widespread community worldwide where fans could come together to celebrate esports and gaming as a whole. Working with Nimble Neuron to put eyes back on their exciting IP is giving us the opportunity to expand our reach beyond the silo of esports to expand their reach to the larger competitive community.”
The partnership will also launch the Eternal Return Collegiate Club Program, powered by Gen.G. This program will build a network of like-minded students, who will be supported by the developer and esports organization through club sponsorship, mentorship opportunities, live activation support, and merchandise. The Eternal Return esports teams formed by the colleges will play in official tournaments, culminating in the Eternal Return College Cup event.
Schools included in the program are: University of Kentucky, Eastern Michigan University, University of California Berkeley, Ohio State University, Ryerson University, the University of Illinois Urbana-Champaign, the University of Hawaii, and more.
(All information was provided by Cision PR Newswire)
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