On March 21st, BSN SPORTS announced it had agreed to a partnership with Generation Esports in a deal that will see BSN SPORTS become the official uniform and apparel partner of GenE’s High School Esports League (HSEL). This deal aims to support the league’s impact on extracurricular activities and academic participation across the continent.
BSN SPORTS will provide outfits for more than 5,000 GenE affiliate schools. Moreover, BSN SPORTS will offer custom championship rings to interested schools courtesy of Herff Jones.
“We are always looking to support scholastic esports. By partnering with an organization such as BSN SPORTS we can provide esports programs with opportunities to bring high-quality spirit wear that levels up the credibility of school-based esports and emphasizes the many benefits these programs bring to their schools and communities,” said Jonathan Schrader, the Vice President of Growth for Generation Esports. “We look forward to working with BSN SPORTS to continue showcasing how esports can help increase student involvement, making them more invested in their own success.”
To celebrate this newfound partnership, BSN Sports and HSEL will give away 25 custom PUMA esports jerseys to one high school. Approved schools can register for a chance to win these jerseys between now and March 31st.
(All information was provided by PR Newswire)