Complexity Gaming recently unveiled a partnership with the computer and mobile device manufacturer Lenovo. According to Esports Insider, this multi-year deal will see Complexity rename its Texas-based headquarters the Lenovo Legion Esports Center.
Additionally, Lenovo will now become the exclusive desktop and laptop PC provider for Complexity Gaming. Lenovo’s logo will now also be featured on all official Complexity Gaming esports jerseys.
Not only will Lenovo support Complexity’s pursuit of enhanced player performance and content creator experiences, but this deal will also see the two parties work together on a number of new activations such as education-focused esports events that promote diversity, inclusivity, internet safety, and more.
“Gaming is a hundred-billion-dollar industry and a key focus for our business,” said Gerald Youngblood, the Chief Marketing Officer of Lenovo North America. “Lenovo’s collaboration with Complexity was a natural decision as we seek to deepen our commitment to, and investment in, the esports and gaming communities.”
This is a big move for Complexity gaming, which has already established itself as a major player in the North American esports market. Before this, the company had managed to secure partnerships with other world-famous entities like Twitch, Miller Lite, and Herman Miller.
(All information was provided by Complexity Gaming and Esports Insider)
0 comments on “Lenovo And Complexity Gaming Agree To Partnership”