YouTube will award $100,000 to the grand-prize winner of a new global talent show, uTure, to find the next breakout gaming creator, hosted by U.K. YouTube gaming creator Alastair “Ali-A” Aiken. This competition is the passion project of Ali-A, who has more than 25 million subscribers across his YouTube channels.
“YouTube is home to tens of thousands of brilliant gaming creators who haven’t yet been discovered,” said Ali-A in a statement provided by YouTube. “It’s my hope that uTure will give all these creative individuals their moment to shine and learn from gaming veterans in the space in front of YouTube’s millions-strong global audience.”
Entries for the competition are open until May 8th. Entrants must be in English and submitted as a YouTube Short, the platform’s TikTok-style vertical video format, of up to 60 seconds. Applicants must upload their video to YouTube Shorts using the hashtag #uTureShow, then submit it to uture.show for a chance to be featured on the program.
In June, the top ten applicants selected from the entries will face weekly content-creation challenges over the course of nine weeks, hosted on a new, dedicated uTure YouTube channel. Episodes will air twice a week (on Wednesdays and Saturdays), with each one showcasing a new challenge. Judges will score each contestant while also providing feedback.
Viewers will be able to vote for their favorite contestants on the uture.show website. However, the decision about who advances to the next round (and who ultimately wins the whole thing) will be at the discretion of Ali-A and the other judges, Australian YouTuber Lachlan and America’s LilSimsie.
(All information was provided by Variety)