Gaming Startup Eloelo Is Bringing New Life To Indian Household Games

Social gaming platform Eloelo is bringing back old-school games like Tambola, Dumb Charades, and Antakshari in a new digital format. Eloelo was founded by ex-Flipkart executives looking to build a social gaming and live-streaming network hosted by influencers and creators on the app. The Bengaluru-based startup has also raised $2.5 million funding from Waterbridge Ventures, Lumikai Fund, and Better Capital.

“It is completely built for the Bharat audience,” said Saurabh Pandey, the Co-Founder of Eloelo. “Games like Tambola, Antakshari, Dumb Charades, and Chidiya Udd are all being played in a live show hosted by creators and with thousands of users participating together. It recreates the TV show concept but for smartphones.” 

The Bengaluru-based startup looks at the two-sided problem of creators hosting interactive lives but not being able to do so on a short-form video platform. After their live stream ends, creators are unable to interact in real-time, and the video ends up lacking context. Instead, it becomes an AMA (ask me anything).

Eloelo wanted to make sure that creators could engage with their audience through indigenous social games. The idea was about bringing television game shows that were immensely popular in the past to a new, technology-driven digital format.  Moreover, while everyone talks about the creator economy, most of them are former RJs, VJs, and public figures with existing fan bases. Entertainment was also rapidly moving from the television sphere to the digital one, and this accelerated the idea of building a live-show social gaming platform. 

This set off a trajectory where the fans who enjoyed spending time on the platform generated word-of-mouth buzz with their friends and family. As more creators found themselves vouching for and engaging with Eloelo, the challenge was overcome through the right mix of focusing on supply and bringing creators onto the platform. 

A turning point in this journey was when Kiku Sharda of The Kapil Sharma Show fame hosted a live session of Tambola on Eloelo. “We had around 10,000 concurring viewers every minute coming into that live stream,” exclaims Saurabh. “But it put so much pressure on our systems that we realized that we had to scale for that kind of peak as well. Gradually, we built a very scalable system.” 

(All information was provided by YourStory)

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