Just Eat Forms Partnership With Excel Esports

Excel Esports and Just Eat have agreed to a deal in which the latter will serve as the gaming brand’s official food delivery partner. Just Eat will also collaborate with Excel on content, experiences, and events both virtually and physically.

“We are thrilled to announce Just Eat as our official food delivery partner, in what is Just Eat’s most significant gaming partnership to date,” said Mark Carter, Commercial Director for Excel Esports. “Sharing a vision to constantly create authentic engagement for our respective communities, we look forward to working closely together on exciting experiences and activations both virtually and at gaming events across the country!”

Under terms of the agreement, the Just Eat logo will appear on jerseys across all four of Excel’s competitive titles including FIFA, Fortnite, League of Legends, and VALORANT, with the players championing the brand across some of the biggest tournaments in Europe.

Fans will also have access to exclusive content which will include never-before-seen insights from Excel’s roster of players, with the partnership also focusing on creating experiences that bring the gaming community together and support good causes.

(All information was provided by Sport Industry Group)

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