Hasbro has purchased D&D Beyond, a digital toolset for players of the toy giant’s Dungeons & Dragons fantasy franchise, from Fandom for $146.3 million in cash. D&D Beyond, which boasts nearly ten million users, will be absorbed into Hasbro’s Wizards of the Coast division, which controls Dungeons & Dragons as well as other tabletop and digital gaming franchises like Magic: The Gathering. Chris Cocks, who recently became CEO of Hasbro after serving as president and COO of Wizards of the Coast, pledged to bring more gaming to Hasbro’s portfolio.
“The acquisition of D&D Beyond will accelerate our progress in both gaming and direct to consumer, two priority areas of growth for Hasbro, providing immediate access to a loyal, growing player base,” said Cocks.
The D&D Beyond transaction, to be paid for out of Hasbro’s cash on hand, is expected to close during the second or third quarter of 2022, pending closing conditions. The deal has been approved by both Hasbro’s and Fandom’s boards.
(All information was provided by The Hollywood Reporter)
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