Nazara Technologies’ subsidiary Nodwin Gaming announced it would be making a strategic investment into the gaming accessories brand Wings Lifestyle. As a result, Nodwin Gaming is planning to acquire a 35% stake in the company for roughly $1.3 million.
As a part of this deal, both sides will work together to produce a line of custom gaming headphones based on popular Indian esports athletes. These esports athletes reportedly operate under the Nodwin Gaming umbrella.
“Strategic investments like these enable us to achieve our vision of creating successful multi-dimensional gaming and esports strategy. We believe that Wings Lifestyle and NODWIN Gaming share multiple synergies; be it our influencers, our tournament IPs sponsorship, or our gamer community businesses. This investment will hopefully fill in the gap created by the huge demand for customized earbuds and headphones among the gaming and esports community. It will further solidify the brand NODWIN in our target audience post our recent acquisitions. We are delighted to bring Wings into the NODWIN Gaming ecosystem and look forward to together amping up the esports sector in India and across the world,” said NODWIN Gaming’s co-founder, Akshat Rathee.
Wings Lifestyle is a famous accessory manufacturer that was founded in 2018. The company is headquartered in Maharashtra, India.
(All information was provided by AnimationXpress, LinkedIn, and Moneycontrol)
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