Esports studio and gaming café chain Wanyoo UK has rebranded, and will now be known as SideQuest. As part of its rebrand, the organization unveiled a new logo, slogan, website, and app.
“We felt it was important that our name was something that speaks to people that enjoy gaming and going from Wanyoo UK to SideQuest made sense to us,” said Michael Mulholland, Marketing Manager at SideQuest. “Our slogan ‘PLAY YOUR WAY’ is about making sure that anyone that enjoys gaming has a place. A SideQuest is not just something that we do in games we play, but also in the lives, we live. We play games as a means to escape and enjoy ourselves, where work or school or even difficult times fade away and we immerse ourselves in the worlds we want to visit. For us, rebranding is just the beginning of our quest and we want to take our members on that journey with us. Our goal is to be able to provide a social experience for gamers all over the UK, opening new locations and growing brand new communities around their favorite games.”
To celebrate their big rebrand, SideQuest is hosting a press event on June 1st at the SideQuest Gamers Hub in London. The event will feature a tour of the facilities as well as an appearance and chat from CEO Zhaorong Chen.
(All information was provided by Esports Insider)