GameSquare Esports Inc. announced that it has renewed its sponsorship agreement with Dairy MAX, who will continue as the official nutrition partner of Complexity Gaming. GameSquare simultaneously revealed a partnership with Cut+Sew as its creative agency for gaming and esports. Both companies will work together to identify and execute innovative and creative activations and market strategies to help Dairy MAX grow their brand.
“Dairy MAX has been a great partner in the past years and their renewal speaks to the entrenched popularity of gaming,” said Justin Kenna, CEO of Gamesquare. “GameSquare companies have more than 105 million aggregate social followers across Complexity, Complexity Stars, and Code Red’s influencer network, and a reach of more than 115 million across its media platform. Cut+Sew as the creative agency for esports is an exciting expansion of the relationship with Dairy MAX and we look forward to sharing innovative activations, events, and market strategies throughout the next year.”
This multifaceted partnership has the goal of educating the esports community on the importance of proper nutrition (inclusive of dairy), building healthy habits, and promoting overall well-being while also exploring the impact of dairy on cognitive and physical performance.
Dairy MAX and Complexity are currently working with ION Sports Lab at Texas A&M to conduct a research study to investigate the role of nutrition in top-performing gamers. The findings are expected to be released later in the year.
(All information was provided by Yahoo!)