ESL Gaming and Lenovo announced an exclusive PC partnership for ESL’s Intel Extreme Masters (IEM) events. The deal will see Lenovo Legion become the official OEM Partner covering multiple IEM tournaments that will run through IEM Katowice 2023.
“We are thrilled to partner up with Lenovo and have them play a part during the renowned Intel Extreme Masters competitions,” said Rodrigo Samwell, Chief Commercial Officer at ESL Gaming. “Lenovo Legion is the perfect partner for this amazing legendary esports competition that we have created together with Intel. We are convinced that they will strengthen the gaming experience of the pro players and the overall experience of the fans.”
The partnership will see Lenovo Legion’s gaming PCs marketed through “distinct brand integrations,” specifically at in-person IEM events and social media. All IEM events will feature a Lenovo Legion booth where fans can check out, and play games on the company’s powerful gaming hardware.
The first of these events is Intel Extreme Masters Dallas 2022, which takes place from June 3rd to the 5th and features a $250,000 prize pool.
(All information was provided by Lenovo StoryHub)