India-based Irony Esports recently announced the launch of StreamO, a monetization tool for creators to earn from their content. Powered by Uplify, the live stream sponsorship marketplace is a new way for Indian creators to connect with brands, leveraging StreamO’s technology to consummate matches between brands and creators while delivering rich media brand messaging in creators’ live streams.
“India, despite being one of the largest producers of content creators, two out of three creators have never collaborated with a brand, according to the 2022 Linktree creator report,” said Tushaar Garg, Founder and CEO of Irony Esports and StreamO. “Lack of creator monetization remains the biggest impediment to the growth of a thriving creator economy and StreamO is solving this problem at scale. Not only is StreamO building a thriving creator economy that provides more monetization opportunities for creators of all sizes in India but is also creating a new avenue for brands to access the hard-to-reach Gen Z audience. Four secular trends define this generation: the Creator Economy, Live-Streaming, Internet Communities, and Video Gaming. The StreamO marketplace brings these trends together to create a win-win proposition for brands and creators alike. Largely, we are making every creator monetizable/earnable.”
StreamO has already run campaigns for major brands Amazon Prime, Dell Alienware, Intel, Crocs, CoinDCX, Fastrack, MX Player, One Plus, and many more.
The company also launched a massive campaign for season four of Netflix’s Stranger Things in mid-May.
(All information was provided by BuzzInContent)