Esports wagering products and technology company EBET Inc. announced a partnership with loyalty and engagement platform Captain Up in a deal which will see Captain Up providing in-play challenges, achievements, and a rewards shop for EBET brands.
“Our alliance with Captain Up is another core component in our mission to capitalize on our ‘gamblification’ strategy to fully maximize customer retention and engagement,” said Michael Barden, Director of Loyalty and Retention at EBET. “Captain Up is a proven strategic partner with core technologies that allow us to create and scale a system of rewards that will further resonate with esports fans, wagerers, and gamers.”
Captain Up will incorporate advanced gamification into loyalty programs across EBET brands, including custom free-to-play games. The rewards platform will work with these games to amplify revenue, business growth, and customer lifetime value with heightened user engagement.
Additionally, Captain Up’s offerings for EBET will allow players to collect badges, trophies, and claim daily and weekly rewards.
(All information was provided by Cision PR Newswire)