Blockchain application platform VeChain has agreed to a massive five-year, $100 million deal with the UFC, in a deal that will see the latter provide the former with “unprecedented integration” into the organization’s assets.
As part of the agreement, VeChain will hold title rights to UFC’s official fighter rankings and it will see its brand represented inside the octagon at all events. Additionally, VeChain will have visibility across all of UFC’s digital and social channels, amounting to more than 900 million households across 175 countries.
Both parties will also collaborate to create custom and original content.
(All information was provided by Front Office Sports)