EXCEL Esports recently announced that it had appointed a former FUSE employee, Shahin Rasti, as the company’s new Head of Partnerships. In this role, Rasti will be tasked with supporting EXCEL’s existing partners while helping the organization establish new commercial partnerships.
“I’m delighted to welcome Sha to the EXCEL family,” said Mark Carter, the Commercial Director of EXCEL. “Sha’s experience working in leading agencies and with major UK and international brands will be pivotal in how EXCEL develops, articulates, and activates its partner propositions as we continue our expansion in the UK and beyond.”
Prior to joining EXCEL, Rasti spent a little over three years working for FUSE, most recently serving as the company’s Senior Account Director for the last year and a half. He also has experience working for MediaCom, Fremantlemedia, and the Compass Group.