GameSquare Esports Lands Big Contract

Toronto-based GameSquare recently announced that GCN, the company’s full-service media and marketing agency, has been awarded a large contract by a new, at this time unknown, customer in the GameSquare group of companies. The contract ups GameSquare’s 2022 revenue guidance of $23.5 million to $25 million, and is expected to contribute more than 10% of the upper range of the organization’s revenue guidance.

“This announcement provides further evidence that we are on track to achieve our guidance and is another step forward on our path to profitability,” said Justin Kenna, CEO of GameSquare. “By using our media network and influencers across the business, representing a growing audience of more than 220 million, our ability to connect brands with fans is as strong as it’s ever been. Our pipeline continues to grow, and I am extremely pleased with the progress that we have made integrating our businesses, accelerating our sales organization, and optimizing our business.”

The activation is projected to be completed in quarter four of 2022, with relevant revenue expected to be recognized throughout the fourth and third quarter as well. 

GameSquare also plans to add new sponsors and new brands to the team before the year is up.

(All information was provided by Yahoo! Finance)

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