Asian Esports Market Continues To Grow

According to market research and consulting firm Niko Partners, Asia is the world’s largest and “most important” region for esports in the world. The 2022 Esports in Asia and Esports in China reports looked at the region’s esports dominance in 2021, and how it continues to grow, and keep growing.

The report found that the Asian esports industry generated a combined revenue of $634.3 million in 2021, a 16.6% growth over the previous year. This means that Asia accounts for 57% of the estimated $1.1 billion global esports market, a 2.7% increase over 2020. Tournament prize pools in Asia have also skyrocketed, accounting for $60 million in 2021, up from $20 million in 2020.

“2021 saw the continuation of a trend we identified in 2020, brand partnerships in esports are growing in number and value and this remains the leading value generator in the esports space,” said Alexander Champlin, Director of Esports Research at Niko Partners. “The growing value of esports sponsorships, brand partnerships, and tournaments (both online and in-person) are the leading drivers of the market’s rebound.”

According to the organization, Niko’s research methodology for the reports includes gamer surveys, trends analysis on key topics such as esports, leading games and game company market share estimates, review of regulations and policy, interviews with key game companies, analysis of drivers and inhibitors for growth, review of distribution, hardware, payments, internet cafes, and more.

(All information was provided by European Gaming Industry News)

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