Misfits Gaming Group Forms Partnership With Adamas Esports

Misfits Gaming Group has partnered with Adamas Esports to provide personalized fitness plans for its league players and staff. As per the deal, Adamas will provide an “embedded staff member” to act as an out-of-game coach to Misfits’ LEC European Championships team. Said embed, Rod Davies will be tasked with auditing the team’s performance, optimizing their fitness routines, sleep schedules, and nutritional programs.

“At Misfits, athlete wellness has always been a priority,” said Owen Blake, Performance Coach at Misfits Gaming Group. “Our partnership with Adamas furthers our commitment to a comprehensive training program as we continue to build our culture around wellbeing and winning.”

According to Adamas, Davies will remain with the team for a pilot program of 12 weeks, after which the organization will consider extending the program through the remainder of the 2023 season.

(All information was provided by VentureBeat)

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