On July 12th, Unity Software announced it had agreed to a merger with the global software company ironSource. According to The Wall Street Journal, this merger came in the form of an all-stock deal that saw Unity pay ironSource $4.4 billion. Through this deal, Unity will be able to harness ironSource’s tools, platform, technology, and talent that allows creators to more easily create, publish, run, grow, and monetize both live and RT3D content.
“If you don’t know ironSource, they bring a proven record of helping creators focus on what creators do best – bringing great apps and user experiences to life – while enabling business expansion in the app economy,” reads a blog post from Unity. “ironSource’s suite of tools and solutions provides the majority of the world’s top games and many of the leading non-gaming apps with the monetization, marketing, analytics, and discovery capabilities they need to build and run scalable app-based businesses. The combination of both companies will accelerate Unity’s growth as a software company powering the creator economy end-to-end. For our community, it will drive tighter integration between Operate and Create solutions and deliver the best potential combination of value to creators, publishers, and advertisers – in games and beyond.”
You may have actually heard the name ironSource before. The company developed InstallCore, a wrapper for bundling software installations. If you have ever seen a link to a third-party website with a URL ending in “downloadb.net” or “hdownload.net”, then it’s likely you have seen InstallCore content.
This merger has done wonders for Unity’s stock. As of this writing, one share of stock in Unity is worth about $36.04.