Wisdom Gaming has stayed good on its promise to help make the Mall of America an esports hub. This comes after the two entities opened a brand new 18,000-square-foot broadcast studio and gaming lounge on the fourth level of the Western hemisphere’s largest mall.
This two-story venue includes a retail space, a studio that can host a live audience, player booths for live streaming, and a lounge that serves food and drinks. It will also be home to Wisdom’s pro esports team, Torrent, as well as the high-school esports body, the Minnesota Varsity League.
To celebrate the venue’s opening, an 80s-themed esports competition called Gold Rus: Totally Excellent Weekend will take place at the mall. This event, which will feature several famous esports athletes competing in Rocket League, is scheduled for August 27th and 28th.
“Gold Rush stands out in the Rocket League community as an event that brings together some of the scene’s biggest creators and pros with a focus on competitive formats and content that allow players’ personalities to shine,” said Jaycie Gluck, the SVP of Wisdom Gaming. “After several years of remote events, we’re thrilled to bring together the players, content creators, and fans for an 80s-themed weekend of friendly competition.”
The Profit‘s Take:
It’s hard to NOT be excited about this. This is PRIME real estate in one of the biggest malls in the world. Empty mall space is a big business opportunity for esports.